BrandUP is an intensive 2-day workshop focused on nonprofit brand strategy and capacity building.
This 2-day workshop intensive will help nonprofits better articulate their work and impact to key audiences. For nonprofits understanding their brand provides a powerful way for an organization to leverage the relationships they have in a strategic way that fulfills rather than deviates from the nonprofit's mission.
During this intensive nonprofit participants will have the opportunity to collaborate with a small group of skilled volunteers and leave with tools and frameworks to boost their capacity to communicate their work more effectively to potential funders, volunteers and the community at large.
WHO SHOULD VOLUNTEER
Volunteers coming to brandUP don't need any special skills! We are looking for thoughtful, strategic, empathetic professionals from all walks of life willing to spend a Friday evening and Saturday day collaborating with Bay Area social impact leaders.
We will also have a strong contingent of Full Circle Fund Members who will be going the distance with our nonprofit partners as on project teams supporting our 2019 Grant Cycle. This event is a great way for new folks to either help for a day or trial what work might look like on a team.
HOW WE SELECT NONPROFITS
A selection of the nonprofits represented at brandUP will be our 2019 Full Circle Fund grantees. Our Members will have vetted them over the course of the last few months and forged a six-month-long partnership with these organizations.
We will also select up to 10 Bay Area-based organizations nominated by our community. They will be vetted by the BrandUp committee and offered a spot to participate.
OUR 2019 GRANT PARTNERS
-- Coming in Early May 2019 --
OUR GUEST BRANDUP NONPROFITS
-- Coming in Late April 2019 --
HELP US ACCELERATE IMPACT
Begun in 2014, Rootid’s brandUP Award was created to build the communications capacity of small and growing nonprofit organizations. With over 50 applications submitted for the 2017 Award and 10 equally deserving finalists, Rootid saw the need to expand its reach.
In 2018, Rootid and Full Circle Fund teamed up to transform the brandUP competition into a 2 day strategic intensive benefitting 10-15 local nonprofits.
It was a runaway success with 100+ participants and more than 80 nonprofit applicants. This year's event will again be free and open to the public, so we can bring changemakers from all walks of life together to unlock new resources to build a better Bay Area.
Friday - 5:00 PM to 8:00 PM
Happy Hour & Introductions
Saturday - 9:00 AM - 4:00 PM
Session 1: Logic Model, Measurements & Evaluations
Session 2: Target Audience Deep Dive
Session 3: Strategic Messaging
Session 4: Building an Actionable Plan
You might have noticed we haven't shared the location. All nonprofits and volunteers will need to be vetted and confirmed prior to the event. We'll share our location once you've completed that process.